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  Vietnam’s Food and Beverage (F&B) industry is forecasted to post one of the highest growth rates among Asian countries by 2020, on the back of increasing income and higher spending on food and beverages by Vietnamese consumers. According to a report by market research firm Business Monitor International (BMI), the sector is expected to expand by 16.1% between 2016 and 2019. Furthermore, Vietnam’s Ministry of Industry and Trade (MoIT) estimated the country’s annual consumption of food and drink products accounts for about 15% of Gross Domestic Product (GDP) and is set to rise rapidly in the future.

Vietnam, a market of 93 million people, has evolved into a ‘magnet’ for foreign brands seeking franchising opportunities. Based on figures from MoIT, more than 203 brands have registered as foreign franchises in Vietnam. The majority of these franchises hail from the United States, the United Kingdom, France, Australia, South Korea, Singapore, Thailand, Japan, Hong Kong, Taiwan, Canada and the Philippines. The country is ranked eighth of the top 12 most valuable markets for international expansion, as identified by the International Franchise Association.
  Set to be one of the largest B2B Expos for food and drink products in Central Vietnam, DANANG FOOD 2019 is the right platform to capitalise on the country’s expanding F&B sector. Held at the Da Nang Fair & Exhibition Centre from 5-7 September 2019, the International Exhibition will feature the latest products, services, technology and solutions from over 250 companies and brands. The most cost-effective marketing platform for companies in the F&B industry, the trade show is the ideal platform to source for new distributors and agents, to boost company branding and positioning, and form strategic new partnerships.

DANANG FOOD 2019 offers a great insight into Da Nang’s F&B industry. With the robust expansion of convenience store chains facilitating distribution and consumption, alongside the adoption of various policies to develop the country’s F&B industry, this Expo is the best platform to introduce your products and services to Da Nang, the heart of Central Vietnam.

Booths are now open for booking. Contact Ms. Amelia at amelia@ambtarsus.com to book your preferred booth location today!